Dear PUMA staff,
I would like to take a moment to applaud the company's courage and give thanks to the company's commitment to equality.
PUMA's sponsorship for organizations like the Israeli Football Association is instrumental in fostering unity and cooperation. Sporting initiatives have a powerful way of bringing people of all backgrounds and religions together. While the politics between Israel and the Palestinians are contentious, it has never been more important to ensure that these types of sports initiatives exist for the purpose of fostering a bridge between different people. Sport regularly brings people from all different backgrounds together in Israel and in the wider region and world.
While a small number of activists aligned with the extremist BDS movement is attacking your company with the #BoycottPUMA initiative, I want to ensure that the staff is aware that there are people who appreciate and respect the company's integrity against those who try to foster hate and division. Your commitment to cooperation and coexistence in Israel makes me more likely to remain a Puma customer - thank you!